Muroor and QMIC Sign a Partnership Agreement to Collaborate on Vital Traffic Safety & Mobility Challenges

Muroor and QMIC Sign a Partnership Agreement to Collaborate on Vital Traffic Safety & Mobility Challenges

July 1, 2020

To jointly address mobility and road safety challenges in Qatar using local technology innovations and solutions, the Qatar Mobility Innovations Center (QMIC) signed a strategic partnership agreement (MOU) with the General Directorate of Traffic (Muroor). The collaboration agreement will cover the fields of traffic monitoring and operations, road safety, crowd analytics, and traffic safety awareness, on Wednesday March 11, 2020.

The agreement was signed by the Director General of the Traffic Department, Major General Mohammed Saad Al Kharji, and the Executive Director and CEO of QMIC, Dr. Adnan Abu-Dayya, at the Traffic Department Headquarters.

As part of the agreement, QMIC will be utilizing its years of experience in the field of intelligent mobility and road safety technologies & solutions to provide valuable and innovative tools and insight which can benefit Muroor operations and planning activities. Firstly, Muroor will be able to access vital information and applications related to traffic congestion in Qatar through QMIC’s comprehensive web-based platform, Q-Traffic. This useful platform, and others which will be made available to Muroor, will greatly enhance the seamlessness of day-to-day operations, as well as future planning practices.

Moreover, QMIC’s intelligent mobility solutions act as comprehensive enablers to strategic and practical road safety initiatives. Muroor will work hand-in-hand with QMIC to define the most vital areas of road safety challenges and provide tangible outcomes to resolve them. QMIC has been actively working in the field of road safety with its “roadmap-to-zero” strategy which it launched in 2015 and which aims to utilize locally built technology platforms and solutions to address main road safety challenges including distracted driving, over-speeding, access to road traffic info, and deploying pro-active safety measures. Notably, QMIC’s Annual Qatar Traffic Report, which highlights the major changes in traffic trends and benchmarks them against previous years, is an important indicator that synergies between these two entities can be of great worth. Such expertise combined with Muroor’s outreach and capabilities will ensure better utilization of technology capacity and knowhow built in Qatar and will result in highly valuable outcomes to the public.

Director-General of Traffic, Major Mohammed Saad Al Kharji commented, “we are pleased with the progress we have made in enhancing road safety in Qatar over the last few years. However, we look forward to working with QMIC to fully benefit from their intelligent platforms, applications, and data knowledge to jointly enhance traffic operations in Qatar and work together on technology initiatives to enhance road safety further”.

Dr. Adnan Abu-Dayya, QMIC’s Executive Director (CEO) also commented, ”Given QMIC’s intense focus on the field of intelligent mobility and smart cities in the last 10 years, we have accumulated unique technical and operational knowledge, and developed large scale platforms and applications which are optimized for Qatar’s road network and users. Hence, our partnership with Traffic Department is a key step towards maximizing the utilization of our platforms and knowledge to the benefit of Qatar and all its residents and visitors.”.

QMIC’s technical proficiency gained from years of collaborating with several government entities to support implementation of mega projects will be a key aspect of this collaboration. As Qatar is in the final stretch of its preparations to host the 2022 World Cup, collaborations like this one will become vital to ensure that the latest innovations and technologies which are optimized fo Qatar are readily available to support and enhance tournament mobility operations, and ensure the safety and well-being of all residents, and visitors.