Masarak’s iTraffic System Wins Two Prestigious Awards in Innovations and Technology in Regional Event

Masarak’s iTraffic System Wins Two Prestigious Awards in Innovations and Technology in Regional Event

Doha: November 11th, 2013: the Qatar Mobility Innovations Center (QMIC) at the Qatar Science and Technology Park was declared the winner of two prestigious awards including the Innovation in Traffic Management award, and the Road Transport Technology award in this year’s Gulf Traffic Exhibition & Conference for its Masarak™ iTraffic system. The awards were announced at the Gulf Traffic Gala dinner, on December 9th, 2013, in the presence of VIPs, government officials and senior level professionals.

On this occasion, Dr. Adnan Abu-Dayya, Executive Director (CEO) of QMIC said, “This is a great recognition which validates our R&D strategy of being focused on impact-relevance-excellence and makes us even more excited about the value we can create through large scale R&D effort. We wish to acknowledge our key strategic partners in Qatar who played a key role in helping us create differentiated systems and platforms”.

Masarak is an intelligent platform and integrated suite of services developed by QMIC  in partnership with the Ministry of Municipality and Urban Planning in Qatar. Masarak’s iTraffic system is a comprehensive solution that offers users real-time information about the traffic conditions and traffic congestion. iTraffic is available through web & mobile applications. The individual consumer, enterprises and governmental institutions can vastly enhance their driving experience, and operations and save a significant amount of time by using this system.

QMIC exhibited its latest integrated mobility solutions at this year’s Gulf Traffic Expo between Dec. 9th and Dec. 11th. Gulf Traffic Expo is a three-day event dedicated for roads, public transport, intelligent transport solutions and parking sectors. More than 100 exhibitors participated, highlighting the latest innovations, studies, products and services in traffic & transport infrastructure.

This year QMIC mainly focused on its Intelligent Transport System (ITS) within its Masarak™ Solution. It comes equipped with a national-level data collection platform, the intelligence and algorithm for calculating traffic congestion, trip plans, and others. Masarak integrated approach also includes two related segments: Logistics Management and Road Safety services.

Mr. Abdulaziz AlKhal, Director of Masarak said, “It is an honor winning these two awards from such a prestigious event. This achievement is a testament to our comprehensive R&D strategy and the quality of our locally developed solution, Masarak. This is a stepping stone for us at QMIC to reach our goal of customizing our solutions to serve the entire Gulf region”.

In addition to exhibiting their latest innovative solutions, QMIC’s Dr. Fethi (R&D Expert & ITS Technology Leader) spoke about ITS in the Gulf Traffic Conference on the second day of the event. Discussing ITS solutions and giving a glimpse of what projects QMIC is currently working on in this area. He also discussed QMIC’s locally built WaveTraf™ device (intelligent road sensor). The WaveTraf system is an end-to-end and cost-effective solution that supports critical traffic monitoring, planning, and crowd management applications.

Mr. Omar Bondogji, Head of Business Development & Marketing at QMIC said, “Exhibiting at Gulf Traffic for the third consecutive year is a great honor for us and allowed us to showcase the developed and advanced stages of our solutions with every year. In this year’s Gulf Traffic Expo, we proudly exhibited our ITS, Logistics and Road Safety apps and services that are now piloted and ready to be used by organizations and the public”.

About QMIC:

The Qatar Mobility Innovations Center (QMIC), is an applied research and development center founded by Qatar University in collaboration with and at the Qatar Science & Technology Park (QSTP) to leverage the use of emerging mobility technologies and lifestyle in creating and deploying intelligent solutions and smart applications for use in a number of markets including Transportation, Road Safety, Environment, and Healthcare. QMIC was founded with the objective of filling the existing gap in the region for institutions focusing on applied research and solutions delivery with the aim of creating local knowledge-based ventures.

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