Doha, July 31, 2012: the Qatar Mobility Innovations Center (QMIC), formerly known as the QU Wireless Innovations Center (QUWIC), located at the Qatar Science & Technology Park (QSTP), and the Primary Health Care Corporation (PHCC) announced the signing of a memorandum of understanding (MOU) to collaborate on trying QMIC’s Intelligent Transportation Solution and Applications (Masarak™) and exploring iFleetManager (for managing fleets in realtime, increasing efficiency and improving safety).
Dr. Adnan Abu-Dayya, Executive Director (CEO) of QMIC said: “This trial with the Primary Health Care Corporation will help raise awareness about the importance of safety on the road and finding intelligent solutions to ensure it. We are honored to embark on this journey with PHCC that will enable them to explore Masarak’s applications and benefit from this locally made solution that is customized for Qatar’s roads”.
This partnership will help PHCC explore QMIC’s solution for monitoring and managing their fleets effectively. It will help PHCC increase their passenger and driver’s safety; reduce traffic violations, accidents, the cost of operating their fleet and more. This is an important step towards full deployment of Masarak services in Qatar, later this year.
Mr. Muslim, Financial Affairs Administration Director, said: “It is our duty to play a key role in keeping the roads in Qatar safe and the best way to do so is starting with ourselves. QMIC’s Masarak, grants us the opportunity to achieve this goal as well as improve customer service and enhance our operations”.
MASARAK™ represents a major segment within the Smart Living Services initiative that was launched by QMIC few months ago. It addresses a gap in the market for an integrated and expandable suite of intelligent transportation and logistics services that are developed locally and customized to address the needs of Qatar and the region. Masarak is powered by QMIC’s proprietary intelligent sensing and M2M Services platform (Labeeb™) that collects traffic data in realtime from multiple sources and transform this raw traffic data into very meaningful and useful traffic information. This information is then used to develop intelligent services and applications that address the needs of different user segments. Examples include traffic congestion monitoring, intelligent dispatching, intelligent telematics and fleet management, etc.
Masarak’s applications are based on realtime traffic information, which will help PHCC track their vehicles, monitor drivers’ behaviors and seek the shortest, fastest & easiest routes to their destination. These services collectively will positively impact PHCC’s services, readiness, speed of reaction and efficiency. Masarak was designed and customized for Qatar’s roads and population, to benefit organizations such as PHCC in Qatar.
About QMIC
QMIC is an applied research and development center founded by Qatar University in Collaboration with and at the Qatar Science & Technology Park (QSTP) to leverage the use of emerging mobility and wireless technologies in creating solutions and smart applications for use in a number of markets including Transportation, Utilities, Healthcare, and Environment.
QMIC was founded with the objective of filling the existing gap in the region for institutions focusing on applied research and solutions delivery.
QMIC has strategic objectives in the areas of local capacity building, innovations leadership, and in becoming a virtual R&D center for local and regional partners.
For further information please contact
[email protected], +974 44592702.